Cozy craft night / adult DIY kits

KitCozy makes staying in feel handmade.

A warm, giftable craft-kit store for adults who want screen-free evenings, low-pressure creativity, and projects that look good enough to keep. Launch focus: paint by numbers and diamond painting, with embroidery, book nook, and candle kits queued for seasonal expansion.

Explore product lines Build a starter bundle
Paint by numbers kit with numbered canvas, brush, and paint pots on a wooden table Paint by Numbers
Diamond painting craft kit in progress with a coded canvas and colorful resin drills Diamond Painting
Embroidery kit supplies with thread skeins, scissors, and printed floral fabric Next: Embroidery

Product lines for calm, repeatable craft nights.

KitCozy starts with approachable adult kits that require no art background, then expands into more tactile formats for collectors, decorators, and gift buyers.

Paint by numbers kit with numbered canvas, brushes, and acrylic paint pots
1

Paint by Numbers

Framed and unframed canvas kits with pre-mixed palettes, soft-grip brushes, and cozy subject collections for evenings in.

Launch price$79-$129
Diamond painting kit with a coded adhesive canvas and sorted diamond drills
2

Diamond Painting

Sparkle-forward kits with organized drills, comfort pens, wax, trays, and finished-art display options.

Launch price$79-$129
Embroidery kit materials including thread skeins, scissors, and needlework fabric
3

Embroidery Kit

Beginner hoops, printed fabric, thread cards, needles, and stitch guides for a softer second-wave category.

Entry price$39-$59
Book nook miniature bookstore diorama displayed on a bookshelf Candle making supplies with jars, wax melting tools, thermometer, and craft materials
4

Book Nook + Candle

Book nook kit drops for shelf decor, followed by candle making kit boxes with scent stories and refillable vessels.

Premium price$149-$199

Built for first orders, gifts, and repeat supplies.

The launch assortment is structured around high-intent shopping moments instead of one-off SKUs.

Starter Bundle

Best first purchase: one paint by numbers kit, one diamond painting mini, upgraded tools, storage pouches, and a simple finishing guide.

Target$79-$129

Gift / Holiday Box

Seasonal revenue driver: themed projects, premium packaging, gift notes, and cozy add-ons for birthdays, winter holidays, Mother's Day, and host gifts.

Anchor$249-$349

Consumable Refills

Repurchase path: brush sets, diamond drill storage, wax, sealant, replacement paints, frames, thread packs, wicks, and candle fragrance refills.

Add-on$19-$39

Core keyword demand markers.

These big terms anchor collection pages, launch content, and paid search experiments.

paint by numbers 60,000
diamond painting 59,000
book nook kit 20,000
embroidery kit 11,000
candle making kit 8,500

Launch merchandising

From cozy discovery to steady replenishment.

KitCozy should feel like a mature DTC craft store on day one: clear categories, giftable bundles, and small recurring supplies that make the next project easier to start.

  • Beginner-friendly copy for adults, not classroom craft language.
  • Collection pages shaped around intent: relax, gift, decorate, host.
  • Accessory attach points on every kit PDP and post-purchase flow.
Phase 1

Launch paint by numbers and diamond painting hero collections.

Phase 2

Add starter bundle, date-night set, and gift / holiday box SKUs.

Phase 3

Expand into embroidery kit, book nook kit, and candle making kit lines.

Always On

Merchandise refills and consumables as low-friction repeat purchases.